Many people react badly to this chemical and develop skin blistering, and swelling of the scalp, eyelids, face, and neck. Ion’s permanent hair colors are 100% vegan formulations that are also free from paraphenylenediamine (PPD), the known chemical irritant that is used in most permanent hair dye formulations. That isn’t something that can be said of most hair coloring treatments!įor these reasons alone, you can now see why ion has become one of the most popular brands for permanently coloring your hair at home.īut wait, there’s more! Vegan and PPD-Free This means that using an ion permanent dye is a much safer way of coloring your hair! The soothing and hydrating fruit extracts will leave your hair feeling healthier and looking more vibrant after the dyeing process itself is finished. Ion’s formulae include fruit extracts that are naturally conditioned to the hair, and are rich in natural proteins. Ion’s hair color formula even uses 38% less ammonia than other at-home hair colors. So, instead of using harsh chemicals like alcohol and peroxide, which are the main ingredients of most hair dyes, ion’s formulae include fruit extracts that are naturally conditioned to the hair, and are rich in natural proteins. Unlike most permanent hair dyes on the market, this brand is made from all-natural ingredients. The other amazing characteristic that ion’s permanent hair dyes have in their favor is that they are free of synthetic coloring agents and other harsh chemicals. This produces a deeper and longer-lasting color than most permanent hair dyes and is why the colors pop so well in ion’s Permanent Brights collection, for example. The way ion’s colors work is through a slow oxidizing process, which allows the color to penetrate deeper into the cortex of each hair strand. The brand has a large range of permanent hair dyes on offer, so it is important to know what kind of effect you’re after before diving into the deep end. The permanent brightness and vibrancy of the natural dyes have made the company worth noticing for hair color enthusiasts. The permanent brightness and vibrancy of the natural dyes have made the company worth noticing for hair color enthusiasts.įormulated in Italy, the ion brand of natural hair dye has risen in popularity over the years for its innovative approach to the science of applying hair color. Formulated in Italy, the ion brand of natural hair dye has risen in popularity over the years of its innovative approach to the science of applying hair color.
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